Image shows the legs of a person walking whilst dressed in reflective emergency clothing.

Designing effective emergency messages: Tools and insights from the U.S. WEA system

EENA, the European Emergency Number Association, is hosting a webinar on what makes an alert message truly effective and how to ensure people take action when it counts.

Join the EENA team for a webinar exploring how to craft effective emergency messages through the Wireless Emergency Alerts (WEA) system in the United States. Drawing on over five decades of empirical research, Dr. Jeannette Sutton will walk through essential strategies for delivering timely and actionable messages, whether for imminent threats, missing persons, or post-event notifications. The webinar will showcase tools, such as message templates, software, databases, and documentation, that support alert and warning providers in creating standardised, consistent, and clear communications. The latest innovations in public warning systems that aim to reduce delays in public response and improve outcomes in crisis situations will also be presented. If you work in public safety communications or emergency management, this session will give you concrete strategies and tools to improve how you design and deliver alerts.

Find out more and register on their website.

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